The story
Why I started Dev Logic Studio
For years I watched good businesses get let down by their websites. Not because the work was hard, but because nobody senior was paying attention to it.
Big agencies would win the project, then pass it to a junior. Freelancers would disappear halfway through. Either way, the business owner was left chasing updates and paying for fixes.
I wanted to build the studio I'd want to hire: senior work, a clear plan, and one person who actually answers your emails.
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2017
Learning the craft
Started out building WordPress and front-end sites for small businesses, and learned early how much a good website can change things for them.
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2020
Leading a team
Moved into Shopify and became team lead at TechLeadz IT Solutions in Lahore, running a team of 8–10 developers until 2021 while still writing code every day.
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2022
Shopify Plus for US brands
Joined C2 Digital, a US agency, building and customising Shopify and Shopify Plus stores for clients across the US.
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Nov 2022
Development lead at Kleeq
Full-stack web and e-commerce developer and development lead. I own projects end to end: building and customising websites, handling the technical work and turning business requirements into practical solutions, with a focus on quality, performance and functionality.
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Today
Dev Logic Studio
Everything I learned, in one small studio. I lead every project myself, from the first call to launch and the support after.
Senior people pitch, juniors build. You pay for the overhead.
Cheaper, but no process and no backup if they vanish.
Senior hands on your project, a clear process and fixed quotes, without agency prices.


